/ CLIENT : MAYOR OF LONDON

/ LOCATION : TRAFALGAR SQUARE

/ REACH : INTERNATIONAL AND NATIONAL PRESS / GLOBAL SOCIAL MEDIA SHARED CONTENT / CENTRAL LONDON TOURIST DESTINATION

/ SERVICES : 360 PRODUCTION

/ INSTALLATION – FOURTH PLINTH

Blonstein is a live event agency, and we love working in Trafalgar Square, we’re proud of our reputation for delivering complex projects in this unique world famous location. The curation of art for The Fourth Plinth Commission is a culturally heroic moment, used to challenge perceptions and raise the global bar on equality. The unveiling of Samson Kambalu’s “Antelope” in December 2022 brought some of the public audience to tears in honouring Africa’s colonial past.

It all started in 2012 during the cultural Olympiad. We pulled together a secret project for the mayor of London and top British milliners including Philip Treacy, Stephen Jones and Locke and Co, called ‘Hatwalk’. After a guerrilla night of production, the world woke up the following morning to 24 of London’s biggest statues crowned with bespoke hats, including Nelson’s Column. Pre the reveal, we were constantly told Nelson couldn’t be done. Our solution to the height and scale of Nelson’s Column involved laser scanning the statue, robust testing of the actual hat in a high velocity wind tunnel and even employing an Ornithologist to confirm nesting kestrels had safely fledged their young from the structure. Our detailed interrogation in the pre-production phase led to a successful installation of the hat, and created the pinnacle ‘Hatwalk’ global PR moment for London. The deputy mayor for culture, Munira Mizra quoted Blonstein as ‘the masters of making the impossible possible’.

Following Hatwalk Blonstein were appointed production ageny by the Mayor of London’s office for subsequent unveiling ceremonies of annual sculptural art installations upon Trafalgar Square’s iconic fourth plinth. Works include the ‘Hann/Cock’ by Katharina Fritsch. ‘Gift Horse’ by Hans Haacke, ‘Really Good’ by David Shrigley and ‘The Invisible Enemy Should Not Exist’ by Michael Rakowitz. For the centenary year, a unique suffragette project took centre stage.

During lockdown, our work continued unabated in the Square, revealing the current fourth plinth work ‘The End’ by Heather Phillipson. Alongside, we produced a super large scale projection of a new work by Peter Blake supported by the Evening Standard and the Independent, highlighting food poverty in London. We value highly our long standing partnership with the ambitious and creative Mayor’s office producing these extraordinary. historic and culturally relevant moments for London. Who knows what they will ask of us next? We can’t wait to find out.