/ CLIENT : MAC cosmetics

/ LOCATION : HERE at Outernet

/ REACH : Global social media campaign / Live Streamed on Instagram and YouTube / international press and red carpet / Huge EMV biggest ever for a MAC event at that time

/ SERVICES : Full 360 delivery / creative concept / venue negotiation / creative oversight on all aspects of show / talent booking

/ EXPERIENTIAL - MAC COSMETICS THE FACE SHOW

Blonstein created ‘THE FACE SHOW’ - the first-ever MAC Cosmetics runway show designed to bring the whole essence and magic of the backstage to the runway experience.

rows of makeup mirrors created the FROW as the close-ups of the walking models and influencers acted as a huge immersive backdrop.

held at outernet in London, we opened with a company of dancers dressed in custom Saul Nash and then featured a star-studded runway, including icons Twiggy and Munroe Bergdorf, who walked in the hand-picked looks of chosen British designers. The show was accompanied with live music performed by Jacob Lusk of the Gabriels who sat as a guest on the frow and spontaneously sang the finale.

The EMV of this event was totally off the scale.

Lighting: by hydra design

PR and VIP Relations: KARLA OTTO

Beauty and makeup: Terry Barber and team. Look at the models GLOW ✨👀 with stunning serum-powered radiance on the runway.

Stylist: Karen Binns

Designers featured: ashish, DAVID KOMA LONDON | Eden Tan | Fendi Kim Jones Studio | HARRI | Molly Goddard | Sohee Park | Richard Quinn | Robert Wun | ROKSANDA | Saul Nash | Selfridges | DREAMING ELI by Elisa | Di Petsa | FEBEN | Gareth Pugh Studio | FLORIAN WOWRETZKO.

Models and icons:

@twiggylawson @munroebergdorf @awengchuol @calumharper18 @christopher_grave @yitongg.d @emilwarrren @gorg.on @kharisadama_ @lauralekysha @sabrinabahsoon @martinabiondino_ @tyreece2.0 @tilly.lockey @ajongyel @primrosearcher @egghuangjing @karma.knows