/ CLIENT : OZWALD BOATENG

/ LOCATION : APOLLO, NYC

/ REACH : International Press lifestyle and fashion, Red carpet celebrity studded press call

/ SERVICES :  360 delivery including international venue finding and negotiation/creative direction on all aspects of the show.

 / OZWALD BOATENG

WHEN OZWALD ASKED US, a London fashion show company, TO BRING HIS AFRICANISM CONCEPT ALIVE at VIRGIN FASHION SHOW VENUE THE HARLEM APOLLO, HOW COULD WE POSSIBLY SAY NO?

AFTER MONTHS OF DEVELOPMENT WORK, NYC WAS DAZZLED by OUR UNIQUE USE OF THIS LANDMARK STAGE.

WORKING WITH THE HARLEM SYMPHONY ORCHESTRA, DJ EBRO, AND DEBUTING THE FALSETTO SINGER JOHN HOLIDAY, A BACKDROP OF 80 MODELS WALKED THE AISLES AS WELL AS THE FAMOUS BOARDS.

THIS ICONIC VENUE WAS BURSTING WITH CELEBRITIES, BOTH MODELLING AND IN THE AUDIENCE… IDRIS ALBA, JAMIE FOXX, CHRIS ROCK, DAPPER DAN, JESSE WILLIAMS AND ON AND ON…

THE SHOW WAS AN EXPERIENCE THAT WAS MORE THAN JUST A SHOW, IT WAS A MOMENT IN TIME. AS WE LEFT, THE APOLLO TOLD US WE WERE THE MOST DETAILED AND PROFESSIONAL immersive live events agency THAT they had EVER WORKED THERE.