/ CLIENT: BBH and NETFLIX

/ LOCATION: Shoreditch

/ REACH: Key Tik Tok and Instagram Creator postings delivering a worldwide underground Viral campaign

/ SERVICES: full delivery including design, build, lighting, sound, artist direction, location management

 / STRANGER THINGS

Netflix’s Stranger Things belongs to the cult of fandom and owes its icon status to a possessive adoration of cast, set and storylines.

Our client, BBH, asked us for an experiential Stranger Things pop-up mirroring all the intrigue and baffling commotion of the show. We knew it must be genius. FANtastic. Safe, yet look and feel dangerous.

We had 4 days to install a wildly transformative set. Fans were rapidly cracking GPS codes seen on billboards and turning up, setting social feeds alight. Keeping our art direction covert was critical to maintaining fan illusion during the production phase.

Using 3D CGI elements from Netflix for reference, scenic sculptors handcrafted the built elements. We made three tentacle infested portals, an enormous twisting earth tunnel and an upside-down Surfer Boy Pizza joint complete with kitchen. We added actors giving serious scares and a safe, Instagram friendly exit with a Demogorgonzola takeaway Pizza in hand.

Every detail, from handmade American exit signage to screen accurate props was styled to keep fans fully immersed in our Stranger Things world.

Exact timings hinged on CCTV monitoring every corner of the experience, triggering the surprises and effects remotely to ensure a seamless experiential guest journey. No cables, speakers, emergency exits or hidden cameras were allowed to break the illusion. Pizza partner Yard Sale delivered by the back door every 20 minutes with clockwork precision.

Demand was huge and to get all those beautiful people through the portal, we ran the show on constant rotation with a sharp reset protocol. All to ensure no overlapping guests in the experience would break the immersion of being lost in the upside down on your own.

Our custom created Surfer Boy Pizza Van now resides at the permanent Stranger Things Experience in Brent Cross.