/ CLIENT : Cannes Film Festival /MTV/VIACOM

/ LOCATION : PALAIS BULLES, CANNES, SOUTH OF FRANCE

/ REACH : GLOBAL TV COVERAGE THROUGH VIACOM AND THE FESTIVAL PR MACHINE. GLOBAL RED CARPET PAPARAZZI PRESS CALL

 / MTV AT THE MOVIES

BLONSTEIN’S MTV PARTIES AT THE CANNES FILM FESTIVAL ARE LEGENDARY. We had a LONG-STANDING PARTNERSHIP WITH MTV, THEIR BRAND “MTV AT THE MOVIES” AND THE FESTIVAL ITSELF, gathering WORLD- FAMOUS DESIGNERS, FILMMAKERS, ARTISTS, PERFORMERS, MUSICIANS AND DJ'S IN ORDER TO BRING TO LIFE EACH YEAR’S CHOSEN FILM. OUR EVENTS TOOK PLACE INSIDE A HOST OF BREATHTAKING COTE D’AZUR VENUES.

PIERRE CARDIN'S HOME, THE PALAIS BULLES, AN ARCHITECTURAL HOMAGE TO EVERYTHING '60S, IN THE HILLS OF SUPER CANNES, BECAME THE PINNACLE OF OUR WORK WITH THE FESTIVAL.

WE TRANSFORMED THE HOUSE AND GROUNDS INTO A HEDONISTIC FUTURIST, VERNER PANTON EXPERIENCE, BASED ON WARHOL’S LOFT PARTY SCENE from THE FILM “MIDNIGHT COWBOY.”

UNIQUELY, MTV DID NOT PARTNER WITH A FILM THAT YEAR AND BLONSTEIN WERE TASKED IN CREATING OUR OWN FILM INSPIRED BY THE UNIQUE ARCHITECTURE AND ESSENCE OF PIERRE HIMSELF. WE SHOT ON SUPER 8, INVENTING A WORLD OF GLAMOROUS CHARACTERS, OBSESSED WITH THE SHAPE OF THE CIRCLE. THE FILM WAS SPLASHED LIKE WALLPAPER OVER THE ENTIRE OUTER SHELL OF THE BUILDING. 

THE WHOLE SCENE WAS ACCENTUATED WITH DRAG PERFORMANCE ARTIST JONNY WOO AND TEAM, ALL COSTUMED BY ENFANT TERRIBLE, GARETH PUGH.

THE NIGHT IS STILL TALKED about BY A DREAM GUEST LIST OF A-LISTERS, HOLLYWOOD DIRECTORS AND INFLUENCERS.