/ CLIENT : Mayor of London/ Evening Standard/ the Independent

/ LOCATION : Trafalgar Square

/ REACH : Global news coverage. Global TV coverage

/ SERVICES : 360 production/technical design/crowd management/sound installation/press wrangling

 / BLONSTEIN X TRAFALGAR SQUARE

Blonstein loves working in Trafalgar Square. We are proud of our reputation for delivering complex projects in this unique world famous location and can’t wait for our next challenge.

It all started in 2012 during the Cultural Olympiad. We pulled together a secret project for the Mayor of London and top British Milliners including Philip Treacy, Stephen Jones and Locke and Co, called HATWALK. After a guerrilla night of production, the world woke up the following morning to 24 of London’s biggest statues crowned with bespoke hats, including Nelson. Pre the reveal, we were constantly told Nelson could not be done. But after laser scanning the statue, testing the hat in a wind tunnel and employing an ornithologist to confirm the nesting kestrels had safely fledged their young, we successfully installed the new headwear. The deputy Mayor for Culture, Munira Mizra called us ‘the masters of making the impossible possible’.

The success of Hatwalk led to us masterminding the unveiling ceremonies of the Fourth Plinths. The “Hann/Cock” by Katharina Fritsch. “Gift Horse” by Hans Haacke. “Really Good” by David Shrigley “The Invisible Enemy Should Not Exist” by Michael Rakowitz and a unique Suffragette project during the centenary year.

During lockdown, we stayed calm and carried on working in the square, revealing the current Fourth Plinth work “the End” by Heather Phillipson and projecting super large scale, a new work by Peter Blake supported by the Evening Standard and the Independent, highlighting food poverty in London.